Over the past 12 years, I’ve worked across retailers, global agencies, startups and in-house teams, shaping everything from printed materials to end-to-end product experiences.
In the last five years, I’ve specialised in Product Design, where I combine strategy, research and collaboration to solve complex problems with clarity and impact. I’m most energised by connecting the dots — uncovering opportunities across journeys, shaping ideas through experimentation, and bringing teams together to design better outcomes for both customers and the business.
- Growth and experimentation for e-commerce and digital products
- Connecting the dots across journeys to uncover opportunities
- Turning insights and data into clear, evidence-based design decisions
- Building systems and rituals that make teams work smarter together
Let's connect on LinkedIn or say 👋🏻 at leo.bgh@gmail.com
Name: Belén Gómez Hidalgo (yes, I have two surnames!)
How my name sounds: bel-EN, with the emphasis on the second syllable (the opposite of Helen 😉)
Pronouns: She/Her
Myers-Briggs: INFP
Interests: Unashamedly obsessed with my rescued dog, Baxter (and dogs in general). You’ll usually find me at a barre or yoga class, exploring London’s veggie food scene, or hunting for the perfect flat white. I love modernist architecture, flea markets, DIY projects, and can talk endlessly about plants, wellbeing and self-care.
- LinkedIn
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