Driving +26% YoY conversion through PDP optimisation at Holland & Barrett
Growth · Experimentation · AB testing
Coming soon
Coming soon
Grounded in users and evidence, combining qualitative and quantitative insight to guide decisions.
Always framing the right problem before jumping into solutions. I like to follow Double Diamond or Design Thinking as much as possible.
Working closely with product, engineering, and stakeholders to move things forward.
With a North Star - Using hypotheses and experimentation to reduce risk and drive meaningful impact.
let's connect.