belileo

¡Hola! I'm Bel, a passionate, customer-centric, results driven Product Designer, who thrives in complex problem-solving environments and design thinking cultures.

check out my recent case studies ↓

design projects

Replatforming Sainsbury's homepage focusing on personalisation of the customer journey.

UX Case Study 2022 - Read more

design projects

Helping customers to rediscover their past favourites to increase seasonal participation.

UX Case Study 2022 - Read more

design projects

Improving 'The Cinema at Selfridges' booking experience to increase customer loyalty.

UX Case Study 2020 - Read more

design projects

Improving the usability of the ASOS merchant page to decrease bounce rate.

UX/UI Case Study 2018 - Read more

Some principles that define my work

User-centred, data informed

Hypothesis driven

Process-led & collaborative

Test & Learn (and fail fast)