Redesigning and replatforming the Sainsbury’s Groceries Homepage

I led the redesign and replatforming of the Groceries Homepage, combining a long-term vision with early experiments to validate key ideas and ultimately driving a 66% uplift in CTR.

This case study covers the challenge, the Discovery and Define phases, the cross-functional approach, final mobile UI, some of the A/B tests proposed, and the impact in metrics and influence.